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The post below was originally published on Hipmunk’s Tailwind Blog on March 9, 2016
By Hipmunk Staff
For the third year in a row, we polled US travelers of all ages to find out more about the travel habits and trends of the coveted millennials as well as gen Xers and boomers. Last year, we reported that millennial travelers were “cheap, plugged in and always looking for pleasure“. Guess what, not much has changed.
Always-connected, highly-mobile millennials are forging new norms for leisure and business travel, making technology, in-the-know experiences, and adrenaline-rush adventures—not cookie-cutter vacation packages—some of the most striking hallmarks of the way they explore and enjoy their world.
When they do hit the road, millennials see themselves as explorers, not tourists. They disproportionately favor vacation rentals over hotels, cities over beaches, and grab travel opportunities whenever they can, such as topping off business trips with leisure travel.
Hipmunk is built by and for younger travelers, and we understand their travel patterns better than anyone else. Our site and app attract people who are younger, on average, than other big online travel brands. Here are five key takeaways from this year’s study.